The Sustainability Planner | Petal Joseph | Demystify Series

In this episode of the Climate Conscious Podcast, we delve into the complexities of sustainability planning with Petal Joseph, a sustainability expert and LEED consultant. Petal shares her unique journey from environmental science to urban planning, discussing her work in green certification and sustainable development. She offers valuable insights on the intersection of social justice, grassroots activism, and planning, as well as the importance of balancing the environment, economy, and society in sustainable development.

Key Points Discussed:

• Petal’s Journey: From nonprofit work with the North Carolina Environmental Justice Network to becoming a Green Advantage practitioner and LEED-certified professional, Petal’s path to sustainability planning has been shaped by a passion for creating change in local communities.
• The Concept of Sustainable Development: Petal explains the origins of sustainable development from the 1987 Brundtland Report, which highlighted the need for a balance between economic growth and environmental conservation to ensure the sustainability of resources for future generations.
• What is Sustainability Planning?: Petal discusses why good planning should always be sustainable, emphasizing that sustainability planning is the art and science of achieving harmony between the environment, economy, and society through effective planning.
• Social Justice and Sustainability: How Petal’s background in grassroots activism influenced her approach to sustainability, highlighting the importance of democratic participation and social justice in decision-making processes.
• The Role of LEED and Green Certifications: Petal shares her experiences in pursuing green certifications and how they have helped shape her career and approach to sustainable development.
• Challenges with LEED Certification: Petal reflects on her recent role as the lead consultant for sustainability at the Tobago Airport Terminal Project. 
  Petal explains that in many cases, LEED certification is approached merely as a checklist rather than a genuine effort to incorporate sustainable practices. 

Petal Joseph shares her key recommendations for integrating sustainability and green principles at the national and regional levels in the Caribbean. 

1. Education of Professionals:
   Petal highlights the critical need for the continuous education of professionals and practitioners. In the field of sustainability, innovation and new developments happen rapidly, so it is essential for professionals to stay sharp and up-to-date. 
2. Incorporating Sustainability into School Curricula and Organizational Culture:
   At the national level, Petal recommends incorporating sustainability into school curricula to foster an early understanding of environmental responsibility. She also calls for integrating sustainability into organizational cultures so that it becomes second nature for employees. 
3. Awareness for the Wider Population and Decision Makers:
   Beyond professionals, Petal stresses the need to raise awareness among the general public and decision-makers. She believes that educating the wider population is crucial to driving sustainable change, ensuring that citizens and leaders alike are well-informed and motivated to make sustainable choices at all levels of society.

“Sustainable planning is not just about balance, it’s about harmony... It’s the art and science of finding that harmony between various interests.” — Petal Joseph

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